Gucci is pleased to announce that its upcoming collection, titled OUVERTURE of Something that Never Ended, will be presented by Creative Director Alessandro Michele through the eponymous mini-series in seven episodes screened during GucciFest, a digital film festival running from November 16th to 22nd.
Shot in Rome and co-directed by filmmaker Gus Van Sant and Alessandro Michele, the film series will star the actress, artist and performer Silvia Calderoni in a surreal daily routine across the city, surrounded by guest appearances of international talents and Friends of the House, including: Paul B. Preciado, Achille Bonito Oliva, Billie Eilish, Darius Khonsary, Lu Han, Jeremy O’Harris, Ariana Papademetropoulos, Arlo Parks, Harry Styles, Sasha Waltz, Florence Welch.
The seven episodes will be released daily through the course of the festival as an exclusive broadcast on YouTube Fashion, Gucci YouTube and embedded on the dedicated site GucciFest.com, gradually revealing the new collection day by day.
Coherently with what Alessandro Michele announced last May on the occasion of the release of his manifesto Notes From the Silence, the presentation of the upcoming collection is a joyful and irregular new tale for the House, no longer obliged to seasonality and closer to his expressive call.
Together with the OUVERTURE of Something that Never Ended series, the GucciFest will also be screening fashion films celebrating the works of fifteen independent young designers: Ahluwalia, Shanel Campbell, Stefan Cooke, Cormio, Charles De Vilmorin, JordanLuca, Mowalola, Yueqi Qi, Rave Review, Gui Rosa, Rui, Bianca Saunders, Collina Strada, Boramy Viguier, and Gareth Wrighton. Proudly supported by the House, these talented emerging designers were selected by Creative Director Alessandro Michele to showcase their collections through the platforms of the GucciFest.
The full GucciFest will be broadcast from November 16th to 22nd on You Tube Fashion, Gucci YouTube and embedded on the dedicated site Guccifest.com. The complete program of the GucciFest week will be available from November 13th.