The Jeremy Ngatho Cole directed video, composed with 16mm in digital and on tape, captures Little Simz in her element, perfectly conveying her confidence and fierceness. With a concept bringing to mind a classic film noire aesthetic, the visual flawlessly compliments the song’s radical feel, proving that Simz is a visionary like none other.
For ‘Boss’ I wanted to make something with Simz that felt immediate and striking without any gimmicks. On the track it’s just Simz so I wanted to showcase her performance directly. I wanted it to feel classic. We shot on 16mm, digital and tape so the aesthetic was layered but simple. – Jeremy Ngatho Cole
‘BOSS’, which was debuted on HBO’s hit show Insecure in September, demonstrates Little Simz’s diverse lyrical skillset and solidifies her position as a prominent figure in the music scene.
About Little Simz:
Simbi Ajikawo, crowned Little Simz, lets her work do the talking – and her prolific releases and boundary-breaking achievements clearly tell a story of a pioneering Hip Hop artist who leads the way on her own terms. Giving lauded, energetic performances, critically acclaimed albums, sold-out headline shows around the world, and international tours with the likes of Gorillaz, Anderson. Paak and Ab-Soul, this visionary 24 year old woman from North London is living out her childhood dreams to heights of excellence – and inspiring her generation to do the same.
After winning Breakthrough Artist of the Year at BBC DJ Gilles Peterson’s Worldwide Awards, Little Simz’ impressive debut album, A Curious Tale of Trials + Persons (2015), explores a rising star’s challenges of being in the limelight and earned Independent Album of the Year at the Aim Awards. Her Alice in Wonderland-inspired second album, Stillness In Wonderland (2016), delves deeper into the rabbit hole of fears, flaws, illusions and personal evolution whilst highlighting her growth as a producer and musician, accompanied by a triple punch of innovative creations in the form a captivating short film directed by Jeremy Cole [“Dead Body”, “Gratitude”], a comic book written by Eddie “Versetti” Smith with artwork duties skilfully executed by McKay Felt [who also crafted the Stillness In Wonderland album cover], and her annual Welcome To Wonderland festival at London’s Roundhouse highlighting global talent across multiple disciplines.
As her acclaim and achievements continue to build – with MOBO nominations for Best Hip Hop Act and Best Female Act, Little Simz was the first independent UK artist to make the Forbes List of 30 Under 30 in Europe, and to rap in the televised US BET Hip Hop Awards’ Cypher – many respected peers and legends have voiced their admiration of her talents; with Compton’s Pulitzer Prize winner Kendrick Lamar declaring her to be “one of the illest doing this right now,” the iconic Ms. Lauryn Hill handpicking Simz to be a special guest on her Diaspora Calling! US tour, and dynamic virtual band Gorillaz featuring her on their crowd-pleasing single “Garage Palace” before taking her around the world to perform on their Humanz Tour.
Across 10 mixtapes/EPs and two critically acclaimed albums, Little Simz’ music documents her story, her journey, her becoming – and in turn, her generation. Hip Hop blends with soul, R&B and jazz influences as the dynamic soundscape for a path of introverted reflection and focused self-determination that distill into concise, relatable bars on taking leaps of faith, learning from losses and building on gains, navigating success, disappointment, confusion, anxiety, shifting relationships, industry politics, all the while nurturing, and sometimes clinging to, a solid sense of self.
Watch the music video for ‘Boss’ here: