Loui Lvndn (pronounced ‘London’) releases the music video for his Kill Her Killer single. The single is the first from Lvndn’s debut album Your Princess Is In Another Castle which out now through Gallo Record Company.
Loui Lvndn explains the theme behind the song itself saying “Kill Her Killer is about a guy realising that he has to get rid the part of himself that will inevitably hurt the girl who he finds himself falling in love with.
The song begins by painting the guy as a heartbreaker, super bad, someone she should never love, and he is quite happy with that. Until he meets his match and without realising it falls in love. The heartbreaker in him is “Her Killer” and the song’s entire theme lies in the critical moment when he realises he has to “Kill Her Killer” in order for the new found love and happiness to stand any chance.”
With the song theme in mind, the video concept was created and production company, Pilot Films, delivered a visually powerful product.
Lvndn explains the video concept for Kill Her Killer, saying “The music video visualises the heartbreaker vs in-love theme of the song in a dramatic performance styled with an 80’s moodboard but with a contemporary grade. We open to see me holding my new found love hostage as police close in on the situation.”
“The drama unfolds during my internal conflict between my cold-heartbreaker self and my new found love and dedication to the girl. The story ends to reveal that it was not in fact the girl who was being held hostage, but me, the cold-heartbreaker who has potential to hurt my new love, so “Her Killer” was held hostage the entire time. No police were ever there, just his startled love walking in to see the result of my internal struggle. I’m shown in her place on the chair, unconscious – killed by her killer, suggesting that when I wake up (in the next music video) I might be rid of the young reckless heartbreaker inside and be able to love her wholeheartedly.” adds Loui.
Kill Her Hiller is taken from Loui Lvndn’s debut album Your Princess Is In Another Castle – out now across all digital platforms.
Loui Lvndn released his full-length debut album titled ‘Your Princess Is In Another Castle’ in July 2017. Inspired by Super Mario and his futile quest to save his princess from the clutches of Doom, Loui explores the repetition faced in playing the actual game for days, slaying the devils, clearing the levels, only to be told after each painstaking stage that ”Your Princess Is In Another Castle.” Using this as a metaphor Loui explores the pursuit of happiness (and most of all – love) in a Novella styled album that details his quest and failure in a linear track-by-track narrative.
Even the album artwork (Art Directed and designed by Lvndn in collaboration with a photographer and design consultants) futurises the Mario setting and made Loui the main character traversing the digital plain where his journey takes place. The neon colours, short of pixels, elude to the video game theme and plain in which the album is set.
Your Princess Is In Another Castle is Out Now on CD and Digital HERE
Watch the music video for Kill Her Killer here: