Hot on the heels after the announcement of their seventh album, Visuals – released on April 28th – Danish art rock outfit Mew announce details of a brand new single 85 Videos.
Having made his directorial debut on 2015’s +- (plus/minus) album, 85 Videos, once again sees front man Jonas Bjerre take the helm whilst also creating videos for every single that follows on the Visuals album.
Speaking of the video, Bjerre says:“I’ve been working a lot with kaleidoscopes lately. You have an image, or a sequence of images, and you snip out an angle, mirror it, and repeat it in a 360-degree angle. It’s a beautiful thing, because almost no matter the state of the original image, it ends up a beautiful symmetrical, indefinable something. A picture of your messy desk turns into a strange flower. I like that you can’t really envision what it will look like until you see it. I think our music is a bit like that too, even as we’re working on it.
I made a bunch of sequences, and crafted them into these ever-changing ‘faces’ that I then video-projected on to our actual faces. It’s like wearing a mask made out of photons. You can say a lot of philosophical stuff about masks – but don’t worry, I’m not going to. Hope you enjoy the video.”
Visuals marks the band’s return to the fray following a relative short break (for them) since 2015’s + –. Having whetted the appetite with album closer Carry Me To Safety, Mew unveil the brand new single 85 Videos as they continue to inhabit their own dream-pop landscape of pop sensibilities enveloped in swathes of 80’s influenced synths.
From the outset 85 Videos exudes a familiar expansive backdrop, lush instrumentation coupled with rousing vocals and a euphoric pop brilliance that is part of Mew’s DNA. Twenty years into their career, Visuals sees the band retain the irrepressible ebullience of a band working on their debut album.
Visuals is released on 28th April though Play It Again Sam and available on CD, vinyl and digitally and is available to pre-order here.
Watch the video for 85 Videos here: